County Administrator Jeff Cadwell presented options for scaling down the county’s existing logo.
It currently incorporates seven colors, which is cumbersome to use and costly to reproduce, he explained at the Feb. 8 work session.
As part of the county’s strategic communications plan, Cadwell said the county should establish graphic identity standards, such as typefaces, font size and color specifications.
“It’s important in creating a brand,” he said. “The original logo has seven colors, and it has the amount of detail that really requires all seven colors to make it distinct and differentiate it.”
Cadwell showed examples of the logo with only two, three, four or five colors. To accomplish this, details were removed from the loon, lake or tree. When the logo is reduced in size, say, for letterhead, those details are already lost, he explained.
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Cadwell said the original should be used when it isn’t costly, but there are times where a one-color nameplate or a simplified color palette makes more sense. Public works vehicles could utilize the nameplate, for instance, while still keeping within the county’s brand.
Without logo specifications, county departments are not uniformly using the logo online or in presentations, Cadwell continued.
The original logo was created around 2014.
He recommended a three- or four-color version. Cadwell said he would return with more samples and details.
