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Billboard campaign launched in TV anchor’s cold case

ST. PAUL -- Friends and family of Jodi Huisentruit are hoping a new billboard campaign will solve the mystery of the morning news anchor’s 1995 disappearance in Mason City, Iowa.

Four billboards featuring a photo of Huisentruit and the message “Somebody knows something …is it YOU?” are being installed around the city to mark her 50th birthday on June 5; the first one went up on Wednesday.

Huisentruit was a 27-year-old anchor at KIMT-TV in Mason City on June 27, 1995, when she failed to show up for work to anchor the 6 a.m. broadcast. The Long Prairie, Minn., native hasn’t been seen since.

“Here we are for another anniversary of Jodi’s disappearance,” said Josh Benson, the cofounder of, a website devoted to solving the case. “Someone knows what happened. We have to continue to find ways to reach people. We’ve never tried billboards before — and felt this is a good way to saturate Mason City with our message and reach out to those who may know something.”

The team, which consists of retired police officers and journalists, paid for three of the billboards; Fairway Outdoor Advertising in Mason City donated the fourth. The billboards will stay up through June.

Anyone with information about Huisentruit’s disappearance is asked to call the tip line at 970-458-JODI.