The Park Rapids Enterprise has new digs.
The newspaper’s former location at 203 Henrietta Ave. N. officially sold to Ameriprise Financial on Oct. 1.
Financial advisor Gina Rypkema said, "We are very excited to move into the Enterprise building. We anticipate getting in there full time in about six months, after a little bit of remodeling to make it work for us. What we are most excited about is being able to build in an education room where we can do seminars and events. We look forward to being able to do events around Social Security, retirement planning and client appreciation events. We currently have a team of four advisors – two in Park Rapids and two in Bemidji – and have another advisor coming aboard in Park Rapids. We are out of room in our current location, and this will allow us to add additional client service help as needed. "
The sale of the 7,000-square-foot building was part of a strategy to “right-size” the newspaper’s physical footprint. Technological advances in publishing have profoundly impacted the newspaper industry. The reality is that newspapers no longer need large physical spaces for equipment and people.
Space once designated for developing rolls of film, storing paper archives and warehousing clunky newspaper production equipment is a remnant of the industry’s past. Today’s newspapers are produced with laptops, digital cameras and the internet. Archives have gone digital and up into a cloud.
“We no longer have light tables; we have computers. People can work from home, so we don’t need as much office space,” explained publisher Jody Hanson.
Much of the business has become centralized as well, she said.
“The important thing is we still feel very committed to our community and still want a front office to serve our customers,” Hanson said.
The Enterprise’s new location is situated in Bruhn Plaza on State Hwy. 34. The new address is 1011 1st St. E., Suite 6.
Office hours will remain the same: 8 a.m. to 4:30 p.m. Monday through Thursday and 8 a.m. to noon Friday.
The plaza is better-suited to staff and multimedia needs.
“It’s exciting,” said operations manager Karen Holtan. “For me, I’m just looking forward to a bright future in our new building.”
“We’re excited for the new location on the main drag,” Hanson agreed. “We’re still committed to giving you the news you love and trust.”
Next year, the Enterprise celebrates its 140th anniversary.
Two years after Park Rapids became a town, a year before Hubbard County was established and nine years before the railroad came, Henry R. Cobb published the first edition of the Park Rapids Enterprise on July 25, 1882.