The Boy Scouts of America announced last year that it would welcome girls for the first time in its century-long history.
Now the organization's flagship program - long known as the Boy Scouts - has a new name to promote the message. And it's missing the word "boy."
Beginning in February 2019, it will be known as Scouts BSA.
"Scouts BSA perfectly represents the new, inclusive program for older Scouts that the Boy Scouts of America is proud to offer," said Effie Delimarkos, a spokesperson.
Chief Scout Executive Michael Surbaugh told the Associated Press that many names were considered, and that the ultimate goal was "to land on something that evokes the past but also conveys the inclusive nature of the program going forward." Surbaugh said he expects that kids enrolled in Scouts BSA would refer to themselves just as "scouts," without "girl" or "boy" identifiers.
In October, Boy Scouts of America announced it would allow girls into the Cub Scouts program, a step in allowing them to earn the coveted Eagle Scout ranking. So far, 3,000 girls have joined roughly 170 Cub Scout packs in the first roll out of the new policy. Scouts BSA will begin admitting female members next year.
Also on Wednesday, Scouts BSA announced a new campaign for the Cub Scouts, "Scout Me In," which features girl Cub Scouts for the first time.
The organization has been forced to find new ways of bringing kids and their families into scouting, especially as its membership has dropped by about a third since 2000. But the changes also reflect changing social and cultural norms that expect programs to be equally available to both boys and girls.
Still, Girl Scouts of the USA, a separate organization, which has opposed efforts by Boy Scouts of America to recruit girls to its ranks, said the name change was not much more than just that - noting that it came without any new girl-focused programming.
"We proudly own the Girl in Girl Scouts," the spokesperson said. "Since our inception, Girl Scouts of the USA have been about putting girls front and center, ensuring that everything we do is not only with their best interests in mind but equips them to be the fearless leaders and change makers who our 50 million alumnae prove to be."
Scouts BSA - the program for 11-to-17-year-olds - will stay divided along gender-lines. Single-sex troops will both have the chance to work toward the Eagle Scout rank.
Surbaugh told the AP that having separate units for boys and girls would address concerns that girls joining the program for the first time might start off behind in the long climb to leadership opportunities.
The group's umbrella organization will still be called Boy Scouts of America, and the program for younger children will keep the Cub Scouts moniker.
The Boy Scouts of America has more than 2.4 million youth participants and nearly one million adult volunteers, according to its website.
In 2013, the Boy Scouts ended its prohibition on openly gay youths. Two years later, it said it would allow gay scout leaders as well.
By January 2017, the Boy Scouts said it would allow transgender children to join its programs.
"As we enter a new era for our organization, it is important that all youth can see themselves in Scouting in every way possible," Delimarkos said.