ST. PAUL — Explore Minnesota announced an improved website Tuesday, Feb. 11, offering visitors "an immersive and inspiring look into what awaits them on a Minnesota vacation," the agency said.

The new website offers more accessibility to features as well as being more mobile friendly. Based on findings from a digital marketing audit conducted in 2018, a news release said, Explore Minnesota's website was rebuilt to better meet the needs of the traveling public, as well as the Minnesota tourism industry.

"ExploreMinnesota.com attracted more than 5.4 million visits in 2019, and serves as many travelers' first touchpoint with Minnesota," said Explore Minnesota director John Edman said in the release. "The new, visually inspiring website provides travelers the user-friendly and interactive experience they are looking for when planning a trip. We hope it engages travelers in new ways and gets them excited about traveling to Minnesota."

Explore Minnesota's last website rebuild was in 2010, with a redesign in 2014.