Only some people are creative, but all can create. All they need is a process to make it happen.

Think of the possibilities of desired end results and narrow them down to a single vision. Next, note the real starting point or current reality. Then take actions that might help attain your vision that will work, or not.

What results you find during your action steps adds to your learning curve, and subsequent actions will be more effective. As you near your vision, you bring the creation into being and take steps toward a new creation.

Creation is a proactive process to create something new, whereas problem solving is a reactive process to improve what you already have.

Robert Fritz in his book, Creating, distinguishes between:

  • Creativity – creative ability, artistic, or intellectual inventiveness.

  • Creation – something original created by imagination, invention, design.

People might have creativity and be excellent sculptors, artists, or musicians, but be lost in the business world. They may have many creative ideas in their business environment, which result in random end results that have questionable value.

Fritz carries a large rubber band to his seminars that he stretches across his body from a lower right to upper left. He states that the lower end of the band represents the current reality of where the system is and the upper end represents the vision of where you want to be. Then he speaks of the tension in the rubber band, which demonstrates the tension in the system as it strives to move from current reality to the desired vision.

If you do nothing, the tension will keep you at present performance, but if you focus on the vision and take action to move to the target, the tension will assist you. It is this tension that provides energy for action to move toward the vision.

The vision moves from a general notion of what you want to create to a specific idea about the desired end result. This gives you a better chance to design effective action steps to narrow the gap from where you are to where you want to be.

Creating is a learning process. As you take action, observe, adjust, evaluate, learn, adjust, etc. Sometimes when people have a breakthrough, they become complacent and lose momentum. It is important to maintain steady action until the vision is reached. As milestones are reached, energy to keep momentum continues to grow. Without the ability to develop beyond your present capacities, talents, and natural abilities, you cannot grow, develop, and learn.

Once the vision is reached, continue to improve, but declare the creation accomplished, and move on to another. Creating is a skill that is accumulative. One thing that will make you creative is to create again and again.

In summary, the driving force to create is the desire to achieve a specific result. Identify where you are truly are at present in relation to the desired result, and start a series of actions that will move you closer to your objective. Learn from each step and modify your thoughts on the next step from what you have learned. Ask yourself if the action has moved you closer to your goal. Follow the cycle to act, evaluate, learn, adjust, act… When the goal is reached, move on to another goal.

The best way to learn how to create is by creating. The ability to create has nothing to do with what you believe about the world. Creating has to do with bringing into existence creations that you love enough to create. You can spend your time living with the status quo, or you can spend it creating what you want to create. The choice is yours.

Lou Schultz is a Certified SCORE Mentor and can be reached by email at