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Editorial: Enterprise to launch new website design

The Park Rapids Enterprise will debut a new website later this week that will feature a more open look with larger photos and efficient navigation.

The new website's design is simple and designed to work seamlessly on all formats, including tablets and smart phones. It is based on how consumers use the site and how advertisers want to capture the eyes of consumers.

People are consuming news differently than in the past.

We know that today's readers are accessing more and more through smart phones, iPads and other digital tablets devices. It's not solely accessed on desktop computers.

The new Enterprise website will use the newest design technology and will adapt to whatever device the reader is using so that it will look the same.

Our website continues to see more and more of its daily traffic from mobile devices. We know that will continue to be the case as technology continues to improve.

It might take some time to adjust to the new look of the site but we think that over time we will adapt we will like the new format.

We invite comments about the new site once it is launched. These can be sent to aerickson@parkrapidsenter