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Ed Schultz hopes venture on Wrong Lake is the right move

Ed Schultz promotes his resort - and himself.

Ed Schultz decided it was the right time to promote Wrong Lake in Fargo.

 The liberal political commentator, host of “The Ed Schultz Show” and former WDAY-TV sportscaster purchased a fishing lodge six years ago on the lake located in Manitoba.

Now the Minnesota State University Moorhead alumnus is back in Fargo to promote Big Eddie’s North Country Lodge, located in the remote Canadian wilderness, at the Red River Valley Sportsmen’s show.

The lodge isn’t only a business venture for the MSNBC commentator. It gives him chance to take a break from the fast pace of New York City.

“It gives my life tremendous balance, and I think if you have balance … you can have a longer career,” Schultz said.

His brother-in-law, Jon Noack, manages the lodge from May to October, but Schultz makes time to visit when he’s at his second home in Detroit Lakes, Minn.

The 61-year-old returns to Minnesota on weekends and vacations, and he often flies from there to the remote fishing lodge.

Wrong Lake and New York City couldn’t be more different.

There are more than 6,000 miles of roads in New York City – the closest road to Wrong Lake is more than 50 miles away. All visitors have to fly in.

New York City is home to 8.4 million people; Wrong Lake has a lot fewer people – and bears. Noack said he’s had a few run-ins with the predators.

Schultz said he enjoys coming back to Fargo and Detroit Lakes and heading up to the lodge, but he doesn’t regret leaving the area.

“I have no regrets. I never looked back, and it’s been quite the journey,” Schultz said. “I think that this lodge has given me a lot of room to relax and catch my breath.”

This was the first year the lodge had a booth at the Sportsmen’s show, the largest outdoors-themed event in the state.

“We’re pretty much word-of-mouth, and we finally have the lodge where we feel good about promoting it,” Schultz said.

The lodge has been completely remodeled and outfitted with solar arrays to cut down the lodge’s dependency on fuel, Schultz said.

“Everybody that comes to the lodge is in a good mood. Everybody enjoys it,” Schultz said. “It’s a real fun and relaxing environment to be in.”

Schultz’s Detroit Lakes neighbor Jack Chivers, the real estate agent who brokered the lodge sale, echoed Schultz’s sentiment about the lodge

“It was a four-star resort to begin with, but he took it to the next level,” Chivers said.

Schultz said he’d be back in Wrong Lake when the lodge reopens for the season in May.

A trip to the lake costs $3,500 per person for three days and includes fishing, accommodations and transportation.