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WE Fest sold to East Coast media company

Lynyrd Skynyrd played the main stage at the 2011 WE Fest in Detroit Lakes, Minn. Forum file photo

WE Fest, one of the biggest country music festivals in the country, has been sold to Townsquare Media, a Connecticut-based media company.

The festival started in 1983 by Jeff Krueger, with Rand Levy and Chyrll Sparks coming on board in 1985. In 2010, Levy became the sole owner of the festival.

The news was first reported on the website, which is owned by Townsquare.

“We are very excited about the purchase of WE Fest,” Dhruv Prasad, executive vice president of live events for Townsquare Media, says. “The addition of WE Fest to our portfolio of music festivals positions Townsquare Media as one of the leading country music festival owners in the United States.”

Townsquare Media is the third largest radio company in America with 311 stations, including 24 in Minnesota markets St. Cloud, Duluth, Rochester and Fairbault/Owatonna and five stations in Bismarck.

According to its website,, the company promotes 500 events around the country annually including Country Jam in Colorado, Taste of Country and Mountain Jam in New York.

Details of the sale were not disclosed.

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