Want to see the Dave Matthews concert? 10KLF to sell one-day tickets
After a disappointing turnout in 2008, organizers of the 2009 edition of the 10,000 Lakes Festival are hoping that headliners like the Dave Matthews Band, Widespread Panic and Wilco will boost attendance for the weekend music and camping fest into the 20,000-30,000 range.
To help ensure a sold-out show for Matthews -- who currently ranks No. 7 amongst the world's biggest touring acts -- the festival is offering single-day tickets for Saturday, July 25 only. Attendees also have the option of purchasing single-night camping passes for that evening only.
"You can buy single-day music and camping passes at every level (from general admission to VIP), noted Chyrll Sparks, vice president and national promotions director for Festivals & Concert Events (FACE), Inc., which stages both 10KLF and WE Fest each year at the Soo Pass Ranch south of Detroit Lakes.
"So many people have come and asked to come for Dave Matthews (only) that we had to put a ticket on sale for that day," Sparks added.
But rather than a single performance, the one-day pass will entitle music-lovers to see all the bands on tap for that day, on all four festival stages, including Umphrey's McGee Sharon Jones & the Dap Kings, Tea Leaf Green, Todd Snider, Kathleen Edwards, North Indiana All Stars, Paper Bird, Joe Pug and more.
The only things that one-day ticket holders won't be able to experience are the unique vendor booths and live music set up in the various 10KLF campgrounds.
If they buy a one-night camping pass, they will only have access to that campground, Sparks said, and the single-day camping and/or music passes will be available on a limited basis only.
Those who would like to experience the whole festival, but cannot afford to pay the entire cost of the four-day pass up front, also have the option of a two-installment payment option -- but only through May 30, according to the Web site.
"That's really helped," Sparks said. "We've had a lot of e-mails from people saying they appreciate it (the deferred payment option). We understand that money's tight for everyone right now."
Still, she's hoping that the pre-sale numbers will pick up.
"We've sold five times the numbers we had by this time last year," she said. "I thought they would go faster than they have, but it's a tough year to sell anything."
In order to combat that trend, FACE brought in bigger "name" headline acts like Matthews, Wilco and Widespread Panic (the later will headline the show for two nights instead of just one) as well as the more eclectic, regionally known musicians.
Even the more nationally known acts like Matthews, however, have one thing in common with their 10KLF counterparts; their music does not get played on mainstream rock radio stations.
"Dave Matthews is the No. 7 touring artist in the world, sells billions of records, and still you don't hear him on rock radio," said Sparks. "But just because a band isn't (heard) on popular radio stations doesn't mean they're not fabulous.
"If you love music, you will love this show. The crowd at 10,000 Lakes Fest ranges in age from 18 to 60. There is a far wider range of people there than you might think. It's not just college kids."
And despite the fact that the festival makes a few headlines each year for drug arrests, those involved in the sale and purchase of illegal substances make up a very, very small percentage of the crowd in attendance each year, Sparks added.
"We are very aware of the problems that have existed in the past, and every year we work harder and harder to let those people know they're not welcome," she continued. "We employ an undercover (security) team that goes out and identifies them (drug offenders)... the sheriff is called in, they're arrested and taken out (to jail), and that's that... we've actually lost some (past attendees) because we've been very successful. People know they're going to be arrested and prosecuted -- it's not just a slap on the wrist thing."
Though there have seemingly been a large number of drug arrests at the festival each year, percentage-wise, it's not very many people who are involved, Sparks added.
"There has been some negative feedback, and some people arrested -- but that's 10 out of 20,000," she said.
Sparks and the other organizers at FACE are banking on the jam-packed lineup to help boost the festival's attendance numbers well above last year's, which was about 14,000 for the four-day event.
"This is a really big show," said Sparks. "We've always had strong shows, but... (this year) I wouldn't be surprised if we had 30,000 people this year."
For more information, or to purchase tickets for the 10,000 Lakes Festival, visit the official Web site at www.10klf.com or call 1-800-493-3378.