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Christi Offutt, chief executive officer of RDO Equipment Co., was keynote speaker at a May 10, 2013, in a luncheon series in the Lorentzsen Center for Faith and Work in the Barry Auditorium of the R.D. Offutt School of Business at Concordia College in Moorhead. The center is named for her father, a Concordia graduate and a primary benefactor. Mikkel Pates / Forum News Service

RDO Equipment CEO reflects on 12-year cultural shift

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By Mikkel Pates / The Forum

MOORHEAD — RDO Equipment, based in Fargo, is known as the largest network of John Deere construction and agricultural equipment dealerships in the country, with some 60 locations and operations in a dozen states, as well as in Russia, Ukraine and Australia.

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But Christi Offutt, its CEO, says striving to be the best is more important than being the biggest, and that involves a “stakeholder philosophy, not a shareholder philosophy.”

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