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Paul Bunyan and Babe

MNsure to ax Paul and Babe ads

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By Paul Kayser/ Bemidji Pioneer

BEMIDJI, Minn. – The comedic and controversial MNsure health insurance exchange ads featuring legendary characters Paul Bunyan and Babe the Blue Ox are about to fade into legend themselves.


MNsure spokesman John Reich said Thursday that although Paul and Babe would remain the symbols of MNsure, at least some of the radio and television ads featuring the pair will be canceled as the organization tries to save money.

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Sarah Smith
Sarah Smith is the outdoors editor. She covers courts, business and breaking news in addition to outdoors events.
(218) 732-3364