Leaders model the way for spirit of cooperation
Ever notice how people tend to emulate their leaders?
It is not necessarily what you might think but a sincere form of flattery because they respect their leader's judgment. This presents a burden on the leader to make sure they are modeling the desired behavior of the organization at all times.
People do not watch the leader's lips; they watch their feet. In other words, what the leaders do is much more important than what they say.
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