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Promoters of the Jefferson Highway included Len Rice, left, top row, a pioneer resident known as "Father of Good Roads." He suggested the highway should go by Itasca State Park, which, led to the decision to send the road through Park Rapids, as opposed to Detroit Lakes.

Jefferson Highway Association re-forms

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"Park Rapids is now on the Jefferson Highway," Enterprise headlines declared July 17, 1916 of a corridor of commerce and adventure - what is now state Highway 71.

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And the first Jefferson Highway Sociability Run on the highway stretching from New Orleans to Winnipeg, Manitoba was the talk of the town.

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