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Dogs Paw on Highway 34 expanding

Dogs Paw owner and founder Deana Dietchler stands behind what will be the new counter in the retail portion of her shop.

By Nick Longworth

Dogs Paw - located along Highway 34, a couple of miles west of Park Rapids – is expanding.

Currently offering grooming, boarding, obedience training, daycare and canine massage, the new 2500 sq. ft. expansion (including a new fireplace) aims to begin offering customers a full-line of retail products including food, treats, collars and toys.

Owned and operated by Deana Deitchler, Dogs Paw was founded six years ago by her and husband Kelly.

Deitchler was originally a groomer by trade, and worked in that field for several years before deciding to make the entrepreneurial transition.

She was originally going to open her own spa when it grew into boarding as well.

“When I first started, I absolutely loved grooming and it was my passion. But then my grooming customers wanted a place for their dogs to stay while they were away. We would get several dogs in at the same time, so we needed to make a bigger capacity area for boarding. But in order to do that, we needed to be able to handle the customer base better,” explained Deitchler.

“We now have a bigger entrance for people to come in, and a nice cozy spot for people to wait if they need to. Or if they just want to come and have coffee and cookies and hangout with their dog by the fire, they can. If the owners don’t have to rush in and out, we want the dogs to feel like home.”

Specialty retail items will include ‘all natural products made by reputable companies’ Deitchler said.

“We educate ourselves on what products we carry, so that when people come in, people can know why we carry them and what benefits they offer. Every dog has their own different needs,” Deitchler said.

Part of the reason for this expansion has been their success over the past half-decade.

Deitchler said word of mouth is the primary culprit for their success, pointing to the amount of repeat business that they get.

“People like what we do. People like how we take care of their dogs; they are happy and well cared for,” Deitchler said. “We just wanted to be able to improve the space so we could hopefully take in more dogs, and employ more dog lovers.”

Grown from a small operation to now having 14 employees, Dogs Paw ultimately wants to be able to offer more to their growing customer base.

“We’ve reached capacity several times and had to turn people away, but now we’re hoping to not have to turn anyone away,” Deitchler said.

“We’re also going to add about eight ‘cat condos’ too. We already groom cats, and we will be able to take care of them as well.”

Dogs Paw is open 7 days a week from 7:30 a.m. to 5:30 p.m. and reached at 237-7729.

Look for the Dogs Paw expansion to be open and fully functional in the coming weeks.

Nick Longworth
A graduate from St. Cloud State University, Nick photographs and writes a variety of stories for nearly every section of The Park Rapids Enterprise. His duties also include section layouts and online content submission.
(218) 732-3364
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