Days Gone By: 1962: ENTERPRISE GETS MODERN PRESS
FIFTY YEARS AGO: (1962 Enterprise To Install More Modern Printing Press
Arrangements are being completed for installation by the Park Rapids Enterprise of a much larger, more modern newspaper printing press. The press will enable the Enterprise to broaden its news coverage, to expand its service to advertisers, and generally to produce for Park Rapids and its trading are a newspaper which should rank among the very best for any community of comparable size anywhere in the nation.
With present printing equipment at the Enterprise, each issue has been limited to a maximum of 12 pages, unless a supplement was used. With the larger press, the number of pages in each issue can be increased in multiples of two to any number desired, depending on the volume of news and advertising that must be handled. It is expected that instead of 12-page papers, subscribers will be receiving 14 and 16-page papers.
As a consequence, plans are under way to provide better, more detailed coverage of news throughout the area served by this newspaper. After the press is installed, and is in working order, readers should soon notice more news about events in our area than ever before.
The use of more and larger photographs in the pages of the Enterprise is another objective included in plans for the future with the larger equipment. Naturally, with a limited amount of space available for important news in our area, the number of photographs which can be used in any one issue is restricted in proportion to the space available.
Advertisers will be among the first to gain by installation of new equipment at the Enterprise. As soon as the press is in use they can feel free to prepare any conventionally-sized and shaped ad and be assured that when it appears in the Enterprise it will have maximum exposure to readers. Subscribers will find they can locate ads for their favorite retailers and service establishments even easier.
The larger printing press will be one of the most modern manufactured and will use newsprint from a roll. The press will print and fold papers in one operation. Installation will require removal of most of the rear wall of the Enterprise building and some remodeling of the interior of the structure. Although installation of a modern printing press is expensive to the ownership of the Enterprise, no increase in subscription rates will be made as a result of the investment. The current rate of $4.00 per year will remain as the regular subscription price in the Park Rapids region.
"Installation of this printing equipment at the Enterprise," says Publisher Don Swanson, "is one of a number of steps planned for the future to give Park Rapids and its trading area a newspaper with ever-increasing prestige and a commercial printing plant which can handle an even greater variety of the needs of the businesses and institutions in this region."