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COMMON CURRENCY: Profitable businesses require good processes

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The two greatest myths in the lexicon of marketing and human resources are the phrases, "The customer is always right" and "Our people are our most important asset."

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Neither of these statements is true and both are lousy as a foundation for sound business practices. I am perfectly fine with either of these sentiments as a reflection of the golden rule that we should be civil, polite and courteous with each other, but that is about as far as it goes.

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