COMMON CURRENCY: Profitable businesses require good processes
The two greatest myths in the lexicon of marketing and human resources are the phrases, "The customer is always right" and "Our people are our most important asset."
Neither of these statements is true and both are lousy as a foundation for sound business practices. I am perfectly fine with either of these sentiments as a reflection of the golden rule that we should be civil, polite and courteous with each other, but that is about as far as it goes.
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