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Alan Zemek

COMMON CURRENCY: 'If you build it, they will come' is inspiring

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"If you build it, they will come" is one of the most memorable lines of dialogue ever written. It is almost haiku in its simplicity, with a depth of feeling that is both romantic and nostalgic at the same time. It is naïve in its blind optimism, yet somehow conveys the courage and conviction necessary to take on a difficult task with an uncertain or remote outcome. As a story telling device it works really well, but that is as far as it goes.


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