Campaign at Wal-Mart looks to keep newest flock of customers
The recession steered a new type of customer to Wal-Mart -- deeper in the pockets and suddenly looking for bargains. Now the world's largest retailer has to figure out how to keep that customer when the economy recovers.
So Wal-Mart is bringing in more brand names, ditching scores of other products and even redesigning hundreds of stores to give them wider aisles, better lighting and better sight lines.
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