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Steve Cantrell of Rogers, Ark., shops June 4 for produce at a Wal-Mart store in Rogers, Ark. Wal-Mart will bring in more brands and ditch scores of other products to keep wealthier customers who began shopping at its stores after the recession hit. AP Photo/April L. Brown

Campaign at Wal-Mart looks to keep newest flock of customers

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The recession steered a new type of customer to Wal-Mart -- deeper in the pockets and suddenly looking for bargains. Now the world's largest retailer has to figure out how to keep that customer when the economy recovers.

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So Wal-Mart is bringing in more brand names, ditching scores of other products and even redesigning hundreds of stores to give them wider aisles, better lighting and better sight lines.

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