Basic Business Cents: Press releases are means to convey business news
Paid advertising is a valuable marketing tool but there are other ways to get exposure for your business or non-profit organization.
Press releases are one way that is easy and free. Remember paid advertising is for selling your product or service and press releases are for announcing something of news value such as new hiring, promotions, etc.
Are you a newspaper subscriber but you don't have a Digital Access account yet? https://secure.forumcomm.com/?publisher_ID=40&event=subscriber/lookup.
You will need your subscription account number and phone number. Not sure if you have an account? Email us at firstname.lastname@example.org and we can help you.