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Basic Business Cents: Customers, employees and owners must gain satisfaction

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Every organization has three constituents that which they must satisfy and delight-customers, employees and owners.

In the last article, we discussed in length the questions to address to determine the needs and wants of customers. Important as that is, we cannot overlook the other constituents of our organization.

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Building on the discussion of needs versus wants in the customers' needs/ wants article, let's see how it applies to employees and owners.

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