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Basic Business Cents: Create a three-circle 'mind map' for presentations

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"When you give a talk, there are only three things the audience will remember - the introduction, the stories, and the conclusion."

Roxanne Emmerich, who is a professional speaker, told me this surprising and somewhat disillusioning news. Speakers put their heart and soul into content and to think people only remember the stories. But people can relate to the stories and they hold their attention.

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