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Bakken Branding: Businesses tap into the Oil Patch for advertising and product naming

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The Bakken name isn't just exclusive to the oil field.

Several companies that are not necessarily involved in drilling oil have capitalized on the industry's namesake.


"It's a marketing opportunity," said Greg Kemple, Casselton-based Maple River Winery owner. "You have to stop and think when was the last time there was something that had a global impact from North Dakota? It's a no-brainer for people to have things like that."

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