Bakken Branding: Businesses tap into the Oil Patch for advertising and product naming
The Bakken name isn't just exclusive to the oil field.
Several companies that are not necessarily involved in drilling oil have capitalized on the industry's namesake.
"It's a marketing opportunity," said Greg Kemple, Casselton-based Maple River Winery owner. "You have to stop and think when was the last time there was something that had a global impact from North Dakota? It's a no-brainer for people to have things like that."
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