Basic Business Cents
Developing Your Marketing Strategy
A fundamental question for any business is, Do you sell what you can make or do you make what you can sell? The answer might surprise you unless you carefully develop a marketing strategy. The first step is to conduct some market research.
Study the demographics of who will use your output, consumers, resellers, age group, industry, etc. ...
December 15, 2014 - 9:21pm
On Thanksgiving Day in America, one of England's great modern writers died. P.D. James was probably best known for her mysteries featuring Adam Dalgliesh, a police commander and poet.
What set James apart from the many other English mystery authors? Perhaps it was her characters, or the way she wrote her mysteries. The ones I've read seem to be a bit more psychological, at least in the sense t...
December 02, 2014 - 6:47pm
First Things First
Last night, my family and I went to the Tree Lighting Ceremony in downtown Park Rapids. Though it was very cold, the Tree Lighting has become one of my favorite traditions all year. I love to see people I don't see on a regular basis. Everyone is happy as they move through the street, and all the shops are full of smiling faces, festive decorations, and delicious food! It is really great to see...
November 29, 2014 - 9:27pm